Project:
Booking.com - Traveller Review Awards

Every year Booking.com celebrates accommodation partners with the very best reviews. The awards are called Traveller Review Awards.

Animation
B2B
Year: 2024
Project Overview

To say thank you to the partners making their business possible, Booking.com wanted RD Content to priduce a series of short films + main film + ''how to'' animation, to celebrate all the hard work that goes on behind the scenes of some of the most prestigious hotels. My deliverables for this campaign were: Social media posts, Explainer animation for TRA Awards. Additionally all assets had to be translated to 9 different languages, and be accessible in 221 countries.

The Structure
The entire production was overseen by a Director, Producer and Creative Art Director. There were 6 main teams - Film, Edit, Colour grade, Sound, Graphic Design and Animation.

The film crew went on three different locations to film the 3 main hotels, that were included in the main film. When the filming was completed, the editors created the main edits, comped everything, then split the edits
into sections. While the edits were being created, the graphic team worked on designing the social media posts, web banners, email and OOH.

I worked closely with both teams, as I needed to feature all content created in the animations. I had to take everything that was designed and edited, then create my own assets and polish some of the visuals that were given to me. One of the main artworks I focused on, was the wallpaper that was used across every asset. When I originally started working on it, I was given a file from the design team, but that file was too big, even Illustrator was crashing. I redesigned it, made is smaller with a higher quality and enhanced it using the emboss and shades effects.
I then started working on the "how to" animation, designed all elements and worked closely with the Script Writer, Creative Director and Creative Producer to deliver the final piece. Once all designs, edits and animations were ready they were worked on by the Colour Grader and then by the Sound Engineer, who created the sound for the main film, shorts, and animation.
Campaign Results

A few months after the campaign was live, we were asked to create another video that summurised the overall social media response. In a span of 6 months the team created 1x Hero Film, 3x Spotlight Films, Social Posts, Website, Email Attachments, Web Banners. The campaign reached 221 countries, had 93% of partner satisfaction with 65% increase in Award Kit downloads, and a 100% positive sentiment on paid social campaigns.

Award

In late 2024 the team received the Creativepool's People's Choice Award for our efforts on the Traveller Review Award 2024 and Award Kit Animation 2024.