Endless Inspiration
When Kia released their brand new Sportage model, they wanted to create a launch film that was as inspiring as it was informative. We undertook the challenge in a post-production capacity, sorting through over 70 hours of footage to turn around three films in just three weeks – a true feat of dedication and determination.
In a normal world, Kia would launch a new vehicle at a show, enjoying a stunning stage in front of hundreds of adoring eyes. But, of course, this wasn’t a normal world. Covid 19 put a stop to all in-person conferences, and Kia had to come up with a creative solution.
That’s where RD Content came in. The creative team was tasked to create an unveiling film so assuredly excellent that it could capture eyes all over the world when it was released on Kia’s social channels.
The Sportage was the product of inspiration, dedication and the elegance of nature. The team took those same ethos, drawing inspiration from the high-concept elegance of nature documentaries as well as the thrill of upbeat, high-energy cinema. In this way, the film feels exciting and intriguing as its pace responds to the rhythms of the content; thoughtful and explorative as the speakers dive into the sources of their inspiration, exciting and dramatic during the big reveal.
The production of this project was asigned to different departments, giving the huge volume of footage and a very tight deadlines. My role was to work on a few different segments of the hero film and clean up any background items, add VFX, motion and animations.
Overall, we were able to deliver three films – the 12 minute launch, with two additional 2.5 minute films and social media stills. On top of editing, this involved VFX artwork, sound design, and colour grading, none of which would have been possible without the team’s hard work and commitment.